Picasa is a free photo organization program, currently developed by Google. Think of it as iPhoto for the PC.
It makes all of its edits non-destructively, which is great if you want to keep your original photos around and always view the modified versions in Picasa, but not so good if you want use multiple programs to work with your photo collection. The main reason I use it is that it makes generating web albums very easy, whether you are hosting the files on your own server, or on Google's server (Google gives you 1GB of space for free).
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